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Top 5 Tips to Grow Your Business Online (Without A Lot of Money)

Want to grow your business online without investing a lot of money? If you’re a startup, you can’t afford to spend money on expensive tools and techniques. Here are some practical ways to expand your business online and compete with big players on a limited budget:  

Start Building an Email List from Day 1

There is no way to guarantee that people who visit your website once will come back again. This implies that if you do not obtain their email address, then in the future you will have no way to connect with them. A cost-effective way to contact people who visit your website is to create an email list.

Use Pay-Per-Click Advertising

As opposed to popular assumptions, you can run Pay-Per-Click advertising campaigns on a limited budget. You can customize your pricing, target keywords, audience, and more with platforms like Google AdWords and Facebook Advertising. Google AdWords gives new marketers free advertising credits. You can use these credits to experiment with PPC and get paid traffic to your website for free.

Make Data-Based Decisions with Google Analytics

Most startups rely on guesswork when it comes to planning their growth strategy. This is where Google Analytics can help you make wise decisions using real data. It helps you see who is visiting your site, where they come from, and what they do on your site. Google Analytics provides comprehensive insights that are neatly organized and brilliantly presented.

Use FOMO To Improve Sales and Conversions

The psychological term FOMO or ‘fear of missing out’ is used to define anxiety about missing out on something new and exciting. You can benefit from this human behavior and use it to improve engagement and sales. All you have to do is add scarcity to your products to generate anxiety.

Use Social Media to Drive Traffic

Social networking channels have billions of highly engaged audiences. They offer incredible opportunities for businesses to grow online. You can start by creating social media profiles of your organization and sharing your blog posts regularly. Keeping your profiles active, growing your followers, and getting traffic back to your website is the way to go.